Best Link Building Strategies for Crypto or Blockchain Websites in 2023

Introduction:

Crypto and blockchain technology have been gaining a lot of traction in the digital world in recent times. With the increasing number of cryptocurrencies in the market, there has been a significant increase in the number of websites and blogs that cover these topics. For any crypto or blockchain website, building a strong link profile is crucial to establish a solid online presence and increase their website traffic.

Best Link Building Strategies for Crypto Websites

In this blog post, we will be discussing the crypto link building strategies that can be employed by crypto and blockchain websites to improve their search engine rankings, drive organic traffic, and build their online reputation.

1. Create High-Quality Content:

Content is the king of link building. When you have high-quality content on your website, other websites will naturally want to link to it. Therefore, creating quality content should be the first step towards building a strong link profile for your crypto or blockchain website.

To create high-quality content, you need to ensure that your content is informative, well-researched, and relevant to your target audience. You can also use various content formats such as infographics, videos, and podcasts to make your content more engaging and shareable.

2.Guest Blogging:

Guest blogging is a proven link building strategy for crypto or blockchain websites that involves writing articles for other websites in exchange for a link back to your website. This strategy can help you establish yourself as an authority in your niche, reach a wider audience, and build high-quality backlinks.

To get started with guest blogging, you need to identify websites that accept guest posts in your niche. You can use tools such as Ahrefs, Moz, and SEMrush to find such websites. Once you have identified the websites, you need to pitch your article idea to them and get approval to write for them.

There are plenty of crypto and blockchain blogs or websites out there that’d be happy to publish a well-written article on industry trends along with a link to the website. To give you an idea, here are a few cryptocurrency blogs with decent authority scores that accept guest posts.

3. Broken Link Building:

Broken link building is another effective link building strategy that involves finding broken links on other websites and replacing them with links to your website. This strategy not only helps you build high-quality backlinks but also helps you improve the user experience of the website that had the broken link.

To get started with broken link building, you need to use tools such as Ahrefs, Moz, and SEMrush to find websites in your niche that have broken links. Once you have identified the websites, you need to reach out to the website owner and inform them about the broken link on their website. You can then offer to replace the broken link with a link to your website.

3. Link Insertion:

Another effective link building strategy that FastSEOsolutions can employ for crypto or blockchain websites is link insertion. Link insertion involves finding existing content on other websites that are relevant to the client’s website and requesting to add a link to the client’s website within that content.

This strategy can be highly effective because it targets existing content that is already performing well in search engines and has a high domain authority. By adding a relevant link to the client’s website within that content, it can improve the visibility and authority of the client’s website, driving more traffic and improving search engine rankings.

FastSEOsolutions uses advanced tools and techniques to find opportunities for link insertion on high-authority websites in the crypto or blockchain niche. The agency’s team of experts can create compelling content that aligns with the client’s brand and target audience, making it more likely that the link insertion request will be accepted.

By employing link insertion as part of a comprehensive link building strategy, FastSEOsolutions can help crypto or blockchain websites to establish themselves as authoritative sources of information within their niche and improve their search engine rankings over time.

4. Sharing Press Release with Media:

Businesses can create a newsworthy press release highlighting their latest development, product launch, or industry milestone and share it with media outlets, journalists, and news aggregators. This can help to get their brand in front of a wider audience and secure high-quality backlinks from authoritative sources.

Bitcoinist.com is one such great crypto news website you can reach out to.

5. Getting Listed on Niche-Related Platforms:

Businesses can get listed on niche-related platforms such as directories, forums, and review sites. These platforms can offer high-quality backlinks that are relevant to their niche and can help to improve their website’s authority.

6. Linkable Assets:

Businesses can create linkable assets such as infographics, eBooks, or research reports that are relevant to their niche and can be shared and linked to by other websites. This can help to drive traffic to their website and improve their search engine rankings.

CoinMarketCap’s online converter and calculator tool is a prime example of a linkable asset that generates an impressive amount of backlinks (27K+) as a free, simple, and usable tool.

We have put together a list of more linkable asset ideas for you to use on your way to a stronger backlink profile, increased traffic, and higher rankings.

Case Studies
White Papers
Statistics
Guides
Listicles
Tutorials
Industry Glossaries
Worksheets, Templates and Cheat Sheets

7. Link Exchange:

Businesses can establish a mutually beneficial relationship with other websites in the same niche and exchange links to each other’s websites. This can help to build a strong network of high-quality backlinks that are relevant to their niche.

8. Crowd Link Building:

Crowd link building involves leveraging the power of a community or group to build high-quality backlinks. Businesses can create content that resonates with their target audience and then promote it through social media, forums, and other online communities. By creating a buzz around their content, they can encourage others to link back to their website, which can help to improve their search engine rankings and drive traffic to their website.

Crowd link building can be an effective way for businesses to build high-quality backlinks and improve their online visibility. By creating content that resonates with their target audience and leveraging the power of a community or group, businesses can create a strong and diverse link profile that can help to improve their search engine rankings and drive organic traffic to their website.

9. Getting Featured in Review Posts of High-Authority Media Publications:

Businesses can identify high-authority media publications in the crypto or blockchain niche and pitch their product or service to be featured in their review posts. This can help to secure high-quality backlinks and improve their website’s authority.

‍This article by Business Insider is a good example of a digital product rating chart for bitcoin wallets.

While it may be challenging to get a link from a publication like Forbes or the Economist, it is totally possible. Besides, you can always find slightly less popular but pretty decent niche magazines to get featured in.

10. Getting your Logo Placed on Partner Sites:

Businesses can identify potential partner websites in the same niche and negotiate to get their logo placed on their website. This can help to establish their brand and secure high-quality backlinks that are relevant to their niche.

11. Influencer Outreach:

Influencer outreach is a link building strategy that involves reaching out to influencers in your niche and getting them to link to your website. This strategy can help you build high-quality backlinks, reach a wider audience, and improve your online reputation.

To get started with influencer outreach, you need to identify influencers in your niche who have a large following on social media or their website. You can use tools such as BuzzSumo, Ninja Outreach, and Followerwonk to find influencers in your niche. Once you have identified the influencers, you need to reach out to them and pitch your website or content to them.

12. Participate in Online Communities:

Participating in online communities such as forums, social media groups, and Reddit can help you build high-quality backlinks and establish yourself as an authority in your niche. When you participate in online communities, you can share your knowledge and expertise with others and also link back to your website whenever it is relevant.

To get started with online communities, you need to identify communities in your niche where your target audience is active. You can use tools such as Reddit and Facebook Groups to find such communities. Once you have identified the communities, you need to start participating in them and sharing your knowledge and expertise with others.

LINK BUILDING DOS AND DON’TS FOR THE CRYPTO NICHE

Link building is an essential aspect of SEO for crypto or blockchain websites. However, it’s important to be mindful of the dos and don’ts of link building to ensure that your website isn’t penalized by search engines or associated with low-quality websites. Here are some link building dos and don’ts for the crypto niche:

Dos:

Do build links from relevant, high-quality websites: Focus on building links from websites that are relevant to the crypto or blockchain niche and have high authority. These links will be more valuable and will help to improve your search engine rankings.
Do use natural, diverse anchor text: Use a variety of anchor text that is natural and relevant to the content on the linked page. Avoid using the same anchor text repeatedly as this can be seen as spammy by search engines.
Do prioritize quality over quantity: Focus on building high-quality backlinks from authoritative sources rather than trying to build as many links as possible. Quality backlinks are more valuable and will help to improve your website’s authority and search engine rankings.
Do diversify your link profile: Try to build links from a variety of sources such as guest posts, directories, and social media. A diverse link profile is more valuable and will help to improve your website’s authority.
Do stay up-to-date with SEO best practices: Stay informed about the latest SEO best practices and algorithm updates to ensure that your link building strategies are effective and in compliance with search engine guidelines.

Don’ts:

Don’t buy or exchange links: Avoid buying or exchanging links as this is considered a black hat SEO tactic and can result in penalties or even a complete ban from search engines.
Don’t use spammy link-building techniques: Avoid using spammy link-building techniques such as comment spamming or link farms. These tactics are ineffective and can harm your website’s reputation.
Don’t use keyword-stuffed anchor text: Avoid using anchor text that is stuffed with keywords as this can be seen as spammy by search engines.
Don’t ignore your website’s link profile: Regularly monitor your website’s link profile and disavow any low-quality or spammy links that could harm your website’s reputation.
Don’t underestimate the power of internal linking: Internal linking can also help to improve your website’s authority and search engine rankings. Ensure that your website has a clear and logical internal linking structure that helps to guide visitors through your website.

By following these link building dos and don’ts, crypto or blockchain websites can build high-quality backlinks and improve their search engine rankings while avoiding penalties and harmful associations with low-quality websites.

What Websites Are More Likely to Give Backlinks to your Crypto Website?

When it comes to building backlinks for your crypto website, it’s important to focus on building links from high-quality and relevant websites. Here are some types of websites that are more likely to give backlinks to your crypto website:

Crypto or blockchain news websites: Crypto or blockchain news websites are highly relevant to the niche and are more likely to give backlinks to your crypto website, especially if you have an interesting story or development to share.
Crypto or blockchain blogs: Similar to news websites, crypto or blockchain blogs are also highly relevant to the niche and may be willing to link back to your website if you have valuable insights or information to share.
Crypto or blockchain forums: Participating in crypto or blockchain forums can help you build relationships with other members and may lead to opportunities to get backlinks to your website.
Financial or investment blogs and websites: Financial or investment blogs and websites may be interested in linking back to your crypto website if you have valuable information or insights on crypto as an investment.
Technology blogs and websites: Technology blogs and websites may be interested in linking back to your crypto website if you have information or insights on the technology behind crypto or blockchain.
Niche directories and listings: Niche directories and listings that focus specifically on crypto or blockchain may be willing to list your website and provide a backlink.
Social media platforms: Sharing your content on social media platforms can help to increase your visibility and potentially lead to backlinks from other users or accounts.

Overall, it’s important to focus on building relationships and providing value to websites and communities within the crypto or blockchain niche to increase the likelihood of receiving backlinks to your website.

Crypto Link Building: The Step-by-Step Process

Building high-quality backlinks is crucial for the success of any website, including crypto or blockchain websites. Here is a step-by-step process for building backlinks for your crypto website:

Step 1: Identify relevant and authoritative websites in the crypto or blockchain niche. This could include news websites, blogs, forums, directories, and social media platforms.

Step 2: Analyze the websites’ domain authority (DA) and page authority (PA) using a tool like Moz or Ahrefs. Focus on building links from websites with high DA and PA to improve your website’s authority and search engine rankings.

Step 3: Create high-quality, informative, and engaging content that is relevant to the crypto or blockchain niche. This could include blog posts, infographics, videos, or podcasts.

Step 4: Reach out to websites and bloggers in the crypto or blockchain niche and offer to contribute guest posts or provide valuable insights for their content. Ensure that your content is relevant and provides value to their audience.

Step 5: Use natural and diverse anchor text when linking back to your website from guest posts or other types of content. Avoid using keyword-stuffed anchor text as this can be seen as spammy by search engines.

Step 6: Leverage social media platforms to promote your content and build relationships with other users and accounts in the crypto or blockchain niche. This can help to increase the visibility of your website and potentially lead to backlinks from other users or accounts.

Step 7: Monitor your website’s link profile regularly and disavow any low-quality or spammy links that could harm your website’s reputation.

Step 8: Keep up-to-date with the latest SEO best practices and algorithm updates to ensure that your link building strategies are effective and compliant with search engine guidelines.

By following this step-by-step process, you can build high-quality backlinks for your crypto website and improve your website’s authority and search engine rankings.

In conclusion, link building is a crucial part of any successful SEO strategy, and it’s no different for crypto or blockchain websites. To build a strong link profile, you need to create high-quality content that is informative, relevant, and engaging. You can also employ various link building strategies such as guest blogging, broken link building, influencer outreach, and participating in online communities to improve your search engine rankings, drive organic traffic, and build your online reputation.

Remember, building a strong link profile takes time and effort, but it’s worth it in the long run. By consistently implementing the above strategies, you can establish yourself as an authority in your niche and drive more traffic to your crypto or blockchain website.

Why Choose Us?

FastSEOsolutions is a digital marketing agency that specializes in helping businesses build their online presence and improve their search engine rankings. For crypto or blockchain websites, FastSEOsolutions can help to create a customized link building strategy that aligns with the website’s goals and objectives.

With years of experience in link building, FastSEOsolutions has a vast network of high-authority websites, influencers, and online communities that can be leveraged to build high-quality backlinks for crypto or blockchain websites. The agency’s team of experts can help to create informative and engaging content that resonates with the target audience and drives traffic to the website.

FastSEOsolutions can also help to identify broken links on other websites and offer to replace them with a link to the client’s website. The agency’s team of outreach experts can reach out to influencers and website owners to pitch the client’s content or website and secure high-quality backlinks.

Moreover, FastSEOsolutions uses ethical and white hat link building practices that are compliant with search engine guidelines. The agency monitors the performance of the link building campaign and provides regular reports to the client to track the progress of the campaign.

In summary, FastSEOsolutions can help crypto or blockchain websites to build a strong link profile and improve their search engine rankings through a customized link building strategy that leverages the agency’s expertise, network, and resources.