Fat head keywords are keywords that are highly specific and focused, usually consisting of three or more words. These keywords are typically used by people who are further along in the buying process and are searching for a specific product or service. They are often long-tail keywords that are more likely to convert into sales or leads.
What are Keywords?
What are Fat Head Keywords?
“Fat Head” keywords are a type of keyword that is used to target broad, high-level topics or industries. They are often used in the content of a website’s homepage or in the main navigation of a website, and are intended to capture the attention of a wide range of users. These keywords are typically one or two words in length and are considered “head” terms. They are also known as “short tail” keywords, as they are less specific than “long tail” keywords which are more specific and contain more than 2-3 words. Fat Head keywords are usually more competitive and harder to rank for.
What are Long Tail Keywords?
“Long Tail” keywords are a type of keyword that are more specific and contain more than one or two words. These keywords are used to target a more narrow and specific audience, and are often used in blog posts, articles, and product pages. They are considered “tail” terms. Long Tail keywords are typically longer and more specific than “fat head” or “short tail” keywords, and are less competitive and easier to rank for in search engines. Since these keywords are more specific, the search volume is usually lower, but the conversions are usually higher. They are also known as “long-tail phrases” or “long-tail keywords”.
Fat Head Keywords Vs. Long Tail Keywords
Fat Head keywords and Long Tail keywords are different types of keywords that are used for different purposes in digital marketing.
Fat Head keywords are broad, high-level keywords that are used to target a wide range of users. They are typically one or two words in length and are used on a website’s homepage or in the main navigation. They are considered “head” terms and are more competitive and harder to rank for in search engines.
Long Tail keywords, on the other hand, are more specific and contain more than one or two words. They are used to target a more narrow and specific audience, and are often used in blog posts, articles, and product pages. They are considered “tail” terms and are typically less competitive and easier to rank for. Long tail keywords have lower search volume but higher conversions.
Both types of keywords have their own advantages and are used in different stages of the customer journey and SEO strategy. Fat Head keywords are used to attract visitors to a site, while Long Tail keywords are used to convert those visitors into customers.
What are medium tail keywords? (chunky middle keywords)
“Medium Tail” keywords are a type of keyword that are in between “Fat Head” and “Long Tail” keywords. They are typically 2-3 words long and they are used to target a specific but not very niche audience. They are also less competitive than “fat head” keywords and more specific than “short tail” keywords.
Medium Tail keywords are considered a good balance between search volume and competition, they are used to target a specific group of people while avoiding being too specific and not getting enough traffic. They are also known as “mid-tail phrases” or “mid-tail keywords” and used in both SEO and PPC campaigns.
For example, “Running shoes for Men” can be considered as medium tail keyword. It’s specific enough to target a specific group of people (men who are looking for running shoes) but not too specific as “best running shoes for men with flat feet”
In general, using a combination of different types of keywords (Fat Head, Medium Tail, Long Tail) is a good practice for optimizing a website or content for search engines.
Which Type of Keywords Should I Use?
The type of keywords you should use depends on your business goals and audience.
If your goal is to attract a large number of visitors to your website and increase your visibility in search engines, then you should focus on using Fat Head keywords. These keywords are broad and high-level, and are intended to capture the attention of a wide range of users. They are typically used on a website’s homepage or in the main navigation.
On the other hand, if your goal is to convert visitors into customers, then you should focus on using Long Tail keywords. These keywords are more specific and are intended to target a more narrow and specific audience. They are often used in blog posts, articles, and product pages.
Medium Tail keywords can be used in both cases, they can help to attract visitors while also targeting a specific group of people, they are also considered a good balance between search volume and competition.
It’s important to note that using a combination of different types of keywords is usually the best practice for optimizing a website or content for search engines. Additionally, you should use keywords that are relevant to your business and audience, and that have a good search volume and are not too competitive.
Fat Head Keywords Wrap-Up
In summary, Fat Head keywords are a type of keyword that are broad, high-level and one or two words in length. They are used to target a wide range of users and are often used on a website’s homepage or in the main navigation. These keywords are intended to capture the attention of a wide range of users and increase the visibility of a website or piece of content in search engines. They are considered “head” terms and are more competitive and harder to rank for in search engines. They are also known as “short tail” keywords.
It’s important to note that using a combination of different types of keywords is usually the best practice for optimizing a website or content for search engines. Additionally, you should use keywords that are relevant to your business and audience, and that have a good search volume and are not too competitive.
